ROI calculator
What could causal attribution actually recover?
Estimate the annual revenue AttributionOps unlocks by correcting credit across your paid, earned, and owned channels. Defaults are based on Gordon et al. 2023 (Marketing Science) for mid-market D2C brands.
Your inputs
Brands at $250K–$10M ad spend typically see 11–24% lift (Gordon 2023).
Estimated impact
Annual incremental revenue
$2.5M
currently unrecovered under your attribution model
15.0% of your current annual revenue
- Gross profit lift
- $756K
- Payback period
- < 1 month
- Growth plan cost / yr
- $10K
- Year-1 net
- +$746K
Estimate based on your inputs. Actuals depend on channel mix and seasonality — AttributionOps runs a geo-experiment to verify.